Soutie Branding and Website
A bold and flavor driven salt brand inspired by South African culture
A branding concept built around storytelling, place, and flavor, creating a distinctive identity that feels both expressive and cohesive across products.
View the website here: https://soutie.framer.website/
Problem
The brand needed a distinct visual identity that could celebrate South African culture while standing out in a crowded speciality food market and translating seamlessly across packaging and digital experiences.
Solution
I developed a brand-led system rooted in hand-drawn elements and a bold, cohesive colour palette. The identity was applied across packaging and recipe cards, then extended into a website experience that supports storytelling, discovery, and future brand growth.
Key Focus
Creating a distinctive, story-driven identity that connects flavor, place, and visual expression.
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